Introducing the new look NZ Chamber!
This October, just a few months shy of our 35th anniversary, we say goodbye to our teal identity, and usher in a new look for the New Zealand Chamber of Commerce in Singapore.
While our previous logo has served us well over the years, the time has come to renovate the look and feel of the Chamber. As part of our strategic planning and refocusing we felt it was important to ensure that the public image of the Chamber reflects the fresh energy, modern thinking and unique personality of Chamber members, office executive and board members. We also wanted the branding device to support and compliment the excellent brands of our sponsors and partners whom we currently work with and to attract potential new partners.
The decision was also made by the Board to shorten the trading name to the NZ Chamber to better align with our digital handles (our website domain and across various social identities), and how we are commonly referred to in shorthand by ourselves and others.
It is with much excitement that we reveal the new NZ Chamber brand
Our new identity unites elements from both New Zealand and Singapore to create a contemporary, approachable icon that reflects our connection and shared vision of business growth in Singapore. Big thanks go to Chamber member Andrew Martin of Dave Clark Design who helped us bring this modern expression to life!
The custom curved font, in solid kiwi black, illustrating the N as a welcoming arch or open door, next to the Z from which is formed the iconic furled koru, to convey forward momentum and growth. At the same time it embraces and lends focus to the vibrant ‘little red dot’ – a nod to Singapore and the close relationship we nurture between our two island nations.
A brand to be proud of, a brand that is proudly New Zealand
This clean, modern and bold new look, together with the shortened name gives us the platform to reinforce and sell the New Zealand story from Singapore. Through it we hope to give justice to both our heritage in New Zealand and the Singapore context in which we exist. It is as strong and certain as it is modest and creative. It exemplifies the qualities and values that makes New Zealand(ers) great business partners with Singapore, and at the same time encourages a sense of belonging for Singapore(ans) within the New Zealand context.
Look out for our beautiful new identity as we roll it out across all our different digital channels.
If you aren’t already, I encourage you to find and follow us online to stay connected to the activities of the Chamber, sponsors and members: Subscribe to our newsletter; LinkedIn for business news and articles (members please also send us a request to join the member exclusive group); Facebook for community and NZ-SG news; Instagram to follow the activities of the Chamber and board while we support sponsors and members; and Twitter for general news and notifications. Tag us in Instagram and Twitter with @NZChamberSG #nzchambersg #nzsg #businessnetworking to be featured or notify us of your activity.
We hope that you will enjoy seeing our new brand around the place as much as we do. We are continually changing and evolving as we seek to better serve our Chamber members to expand the collective reach of our networks. Our goal is to promote successful relations between the New Zealand and Singapore business communities to foster the growth of companies from the heart of South East Asia.
As Executive Director, I welcome the growth, diversity and success of our business community here in Singapore, and value you being a part of it all. At any time, I am available to receive feedback and any ideas or concerns you have, so please do not hesitate to reach out. The NZ Chamber is entirely funded through memberships, sponsorships and partnerships – if you know of people, businesses, events, and/or companies that might benefit the Chamber and our members, or would benefit from being involved in our network, please feel free to make contact.
Here’s to strengthening business connections from the Land of the Long White Cloud to The Little Red Dot!
