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Brand Development
Our Logo. The Maori Koru design is inspired by the New Zealand fern frond unfurling as it grows. The circular shape conveys the idea of perpetual movement with the unfurling of new ideas and opportunities. It is simple but represents growth and vitality, and endless possibility. It is a symbol of interconnectedness and associates well with the Singapore lion head which is resilient in the face of challenges and portrays courage, strength and excellence.
Our business direction and market activation plan focuses on three key strategic goals - Discover.Connect.Grow. The Chamber will enable members to discover new ways to leverage the relationship of New Zealand and Singapore, connect with each other, and grow their businesses and circle of friends as a result.
Brand, Direction & Communication
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